Lagu magacaabay noocyada baabuurta ugu qaalisan
Toyota ayaa kaalinta koowaad ka gashay Interbrand's 2019 Liiska Summada Caalamka ugu Qiimaha badan, iyadoo ku jirta kaalinta toddobaad.
Marka loo eego darajada Interbrand's Top 100 Global Brands 2019, Toyota ayaa mar kale kaalinta koowaad ka gashay liiska noocyada baabuurta ee ugu qiimaha badan.
Marka loo eego kaalinta toddobaad ee guud, qiimihii Toyota wuxuu kor u kacay 56.2% sannadkiiba ilaa $234.2 bilyan, taas oo ka sarraysa shirkadaha hormuudka ah ee Apple ($9 bilyan, +167.7%) iyo Google ($8 bilyan, +125.3%). Amazon ($24B, +108.8%), Microsoft ($17B, +63.4%), Coca-Cola ($4B, -61.1%) iyo Samsung ($2B, +XNUMX%).
Si kastaba ha ahaatee, kaalinta sideedaad - iyo astaanta ugu caansan - waxay ahayd Mercedes-Benz, oo sidoo kale kor u kacday 50.8% ilaa $ 45.4 bilyan, taasoo ka dhigaysa sumcadda Jarmalka ka hor McDonalds ($ 4, + 44.4%) iyo Disney ($ 11 bilyan). + XNUMX%).
Toyota iyo Mercedes-Benz ayaa ahaa labada nooc ee baabuurta ah ee galay tobanka qof ee ugu sarreeya, laakiin BMW ayaa dib ugu dhacday kaalinta 10-aad, boqolkiiba hal waxay gaadhay $11 bilyan.
Nooca xiga ee ugu qiimaha badan wuxuu ahaa Honda, kaalinta 21st, ilaa 24% ilaa $ 39.9 bilyan, oo leh shirkado sida Facebook ($ 32.4 bilyan), Nike ($ 32.2 bilyan), Louis Vuitton ($ 25.6 bilyan) iyo GE (XNUMX bilyan doolar). Brand iyo BMW.
Ka dib Honda, Ford iyo Hyundai ayaa kala galay 35th iyo 36th, siday u kala horreeyaan, iyadoo kii hore uu kor u kacay 14.3% ilaa $14.2B iyo kan dambe XNUMX% ilaa $XNUMXB.
Volkswagen ayaa ku jirta kaalinta 40-aad iyada oo haysata $12.9bn (+6%), halka shirkadaha kale ee Jarmalka ee Audi iyo Porsche ay ku xigaan qiimihiisu $12.7bn (+4%) iyo $11.7bn (+9%) saami ahaan waxayna ku jiraan kaalmaha 42aad iyo 50aad .
Nissan, oo ku jirta kaalinta 52-aad, ayaa ah mid ka mid ah saddexda nooc ee baabuurta ee sanadkan luminaya dhulka, hoos u dhac boqolkiiba lix ah waxay noqdeen $11.5 bilyan, kuwa kale waa Kia (78-aad ($6.4 bilyan, -7%) iyo kaalinta 85-aad) Land Rover ($5.9 bilyan). ). , -6%).
Si kastaba ha ahaatee, inta u dhaxaysa Nissan iyo Kia oo ku jira kaalinta 77aad waxaa ku jira Ferrari, kaas oo 12% booday ilaa $6.5 bilyan, halka Mini ($5.5 bilyan, +5%) uu soo saaray noocyada baabuurta 100ka sare ee 90-m.
Si loo qiyaaso qiimaha, Interbrand maaha oo kaliya in ay eegaan wax qabadkii ugu dambeeyay ee shirkadda iyo odoroska maaliyadeed, laakiin sidoo kale doorka summada iyo xoogga ay ku leedahay suuqa.
Dhowr arrimood oo gudaha ah ayaa sidoo kale la tixgaliyay, sida ka go'naanta iyo ka jawaabista, iyo sumcadda summada, ku habboonaanta iyo ka-qaybgalka ayaa sidoo kale loo tixgaliyaa natiijada kama dambaysta ah.
