Hadda Ford wuxuu sii wadi doonaa inuu soo saaro baabuurta waaweyn iyo baabuurta leh matoor gubasho gudaha ah.
Tusmo
Ford ayaa aaminsan in baabuurta korontada aysan weli diyaar u ahayn inay qabtaan hawlo adag, sidaas darteed waxay go'aansadeen inay sii wadaan wax soo saarka baabuurta shidaalka. Si kastaba ha ahaatee, waxa uu sheegay in doorashada ugu macquulsan ay tahay in baabuurtiisa loo rogo isku-dhafan ka hor inta aan laga dhigin kuwo koronto wada.
Niyad-xumada la xidhiidha waxa u muuqda maalmaha ugu dambeeya ee gubashada gudaha waa mid aad u adag in la adkaysto. Si kastaba ha ahaatee, tani ma beddeleyso hab-dhaqanka dawladaha ama xaqiiqada cimilada. Qaar badan ayaa weli ka walaacsan in u gudubka korontadu uu si degdeg ah u dhacayo; Maamulaha guud ee Stellantis Carlos Tavares ayaa si weyn u dhaleeceeyay isbeddelka degdegga ah. Hadda, madaxa shirkadda Ford Jim Farley waxa uu dejiyay qorshayaal la taaban karo oo uu ku ilaalinayo gubashada gudaha qayb muhiim ah oo ka mid ah ganacsiga shirkadda, ugu yaraan baabuurta qaarkood.
Ford wuxuu dib u soo celin doonaa macnaha mishiinka
Farley waxa uu bixiyay qaar ka mid ah xigashooyinka muhiimka ah ee bandhigga maalgashadayaasha iyo warbaahinta subaxnimadii Arbacada. Marka hore, horumarinta mishiinnada gubashada gudaha ayaa sii socon doona halka loo baahdo, iyo in Ford uu arki doono "dib u soo nooleynta ganacsiga ICE." Waxay macnaheedu noqon kartaa matoorro cusub oo loogu talagalay baabuurta Super Duty, "aaminadaha" sida moodeelka, iyo ka sii muhiimsan, baabuurkii ugu dambeeyay ee Ford abid: .
Farley wuxuu tilmaamay in dhimista kharashyada dammaanadda ay fure u tahay kor u qaadista faa'iidada shirkadda, sidaa darteed jiilkan cusub ee matoorada ayaa "la fududayn doona" sida uu sheegay maamulaha guud.
Ford Blue si loo horumariyo matoorada gubashada gudaha iyo isku-dhafka
Hadda fududaynta tareennada shidaalka iyo naaftada ayaa laga yaabaa inaanay u muuqan wax si fiican u shaqayn doona mustaqbalka cagaaran. Ka dib oo dhan, inta badan kakanaanta matoorada casriga ah waa inay sameeyaan si loo gaaro waxtarka iyo hoos u dhigista qiiqa.
Si kastaba ha ahaatee, agaasimaha Ford North America ee isgaarsiinta alaabta, Mike Levin, ayaa sheegay in qayb ka mid ah ganacsiga Ford ee sii wadi doona horumarinta matoorada gubashada gudaha, Ford Blue, sidoo kale horumarinta baabuurta isku-dhafka ah, oo ay ku jiraan isku-dhafka ah. Fududeynta dhinaca hore ee dabka waxaa lagu gaari karaa isdhexgalka sii kordhaya ee qaybaha wadista korantada ee aadka u fudud.
Ford wuxuu sheegay in EVs aysan gaarin caqabada
Isku-dhafka ayaa laga yaabaa inay noqdaan kuwo caadi ah, markaa tani waxay noqon kartaa tallaabadii ugu horreysay ee istaraatiijiyadaas, laakiin madaxa shirkadda Ford ayaa caddeeyey: tareennada korontada ku shaqeeya ee saafiga ah diyaar uma aha qaar ka mid ah hawlaha baabuurta sida xamuulka Super Duty si joogto ah u qaataan. "Qaybo badan oo ICE ah ayaa si liidata ugu adeega baabuurta korontadu," Farley ayaa tiri, isaga oo si gaar ah farta ugu fiiqay hawlaha ay ka mid yihiin jiidista iyo jiidista.
Ford halis ma gelin doono faa'iidadeeda
Intaa waxaa dheer, dhinaca ICE ee ganacsiga Ford ayaa hadda soo saara inta badan faa'iidooyinka. Ka tagista horumarinta mishiinka ma aha mid ikhtiyaari ah haddii shirkadu ay rabto inay bixiso kharashka korontada, Farley wuxuu caddeeyay in faa'iidada Ford Blue loo isticmaali doono in lagu maalgeliyo qaybta Ford Model e qaybta Ford. iyo software gaar ah.
"Ford Blue waxay ku dhisi doontaa faylalka caanka ah ee ICE si ay u kiciso kobaca iyo faa'iidada," ayaa lagu yiri war-saxaafadeedka oo la xidhiidha xeraynta. Natiijo ahaan, "waxay taageeri doontaa Ford Model e iyo Ford Pro," iyadoo Ford Pro uu yahay qaybta baabuurta ganacsiga ee shirkadda.
Baabuurta shidaalka waxay ahaan doonaan kuwo khuseeya Ford
Sida qaybahan ganacsi ee Ford ee hadda kala duwani ay u wada shaqayn doonaan ayaa la arki doonaa. Intaa waxaa dheer, waxaan la ogeyn sida uu nidaamkani u shaqeyn doono si loo abuuro gaadiid koronto oo wanaagsan iyo matoorada gubanaya gudaha. Si kastaba ha ahaatee, helitaanka kalsooni ah in qaar badan oo ka mid ah baabuurta Ford's lineup ay wali ku sii socon doonaan matoorada gubashada gudaha waxay hubaal u tahay qaar badan. Ford wuxuu si cad u aaminsan yahay, ugu yaraan dhowrka sano ee soo socda, baabuur badan oo shidaal dhaqameed ayaa sii ahaan doona mid khuseeya; Waxa laga yaabaa inay yihiin iskudhafan.
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